Tucked away in a Floyd Cramer album titled, Only The Big Ones, this 196? insert by RCA Victor provides in-depth info on quality features that the Herculean record giant had to offer throughout its grandiose tenure. What quality features you ask?
Well, for starters there’s the (then) newly developed system of recording called the Dynagroove. This high-tech system was the first of its kind to use computers to transform the desired audio signal that would be fed into the phonograph’s recording stylus. This would result in a conformation of the groove shape to meet the tracing requirements of the system’s playback stylus. Revolutionary for its time, not to mention a badass name, Dynagroove, in RCA Victor’s own words was “a spectacular improvement in the sound quality of phonograph records.” So, there you go. Want better quality? Buy “demonstrable and inexpensive” RCA Victor records. Contact your local phonograph dealer for more info.
Another amazing feature is the Miracle Surface (complete with its own font and logo!). As far as I can tell, this is a coating of some sort (RCA calls it “an exclusive additive”) that prevents static and actually repels grit, dirt and dust that are the “chief causes of surface noise and premature wear.” The Miracle Surface also goes by another, even more badass name of Agent 317X. I’m not kidding.
What would any 196? advertisement record sleeve be without a special offer? That’s right! For only 25¢ you can (could) receive the COMPLETE RCA Victor catalog which includes “full-color album cover pictures of many best-sellers!” Full-color pictures of album covers? Sign me up! Hey Jack, got change for a dollar?
Just send 25¢, together with your name and address, to:
RCA Victor Record Division
Rockaway, New Jersey 07866
RCA Victor, the most trusted name in sound, whose objective is “to give you the finest phonograph record that can be manufactured” and whose records are “designed to give you many years of trouble-free listening pleasure with proper record care” is still around after all these years, which, is a sizable feat considering they’re the 2nd oldest recording company in United States history. So yeah, they must have been doing something right.