Marketing records can be an embarrassingly hilarious industry. From the album cover, to a free book on The Wonderful World of Country Music used as incentive for consumers to purchase and collect 5 insert certificates, it seems as though Time Life Records in 1981 would go to great lengths to confirm the sales of their Country Music series. Such a clever title for a series, don’t you think?
Let’s take a look at the top selling points for The Wonderful World of Country Music, shall we? I mean, if I’m going to hunt down four more albums in the Country Music series in order to get this “free” book, I’m going to want to know what I’m in for, right?
First off, it’s a “big” book. This certificate was nice enough to offer the book’s dimensions (8-1/4” x 10-3/4”). Second, it contains 240 pages and the biographies of more than 150 stars! ARE there 150 stars in country music? And I’m talking about the GOOD country music here. Maybe that “150 stars” thing was a typo and they meant the “15 stars.” That makes more sense. Third, this book contains the history of the Grand Ole Opry. Alright… any country music lover worth their weight in Hee Haw one-liners NEEDS the history of the Grand Ole Opry. Forth, you get an intimate glimpse into the astrological future of your favorite 15 stars by the horoscopes offered in this monumental book, and finally, “bluegrass, outlaw, oldtime.” I’ve got to admit, I have no idea what the hell that means. Perhaps the book touches on these off-shoots of Country music? Yeah, no idea.
I’ve got to say, I’m not entirely sold on this ploy, but a quick ebay search yields five The Wonderful World of Country Music auctions currently underway. So, at one time, somebody found these selling points irresistible… but the novelty must have worn off because now the book can be had for only $4.74. Tempting…