Post #60: The Insert that Stopped Time (If Only Briefly)

'59 Insert_SmallerThe curious reader asks, “Hey P. Groove, why wasn’t this fine looking insert from ’59 YESTERDAY’S post topic?” I’ll tell you, inquisitive peruser of yesteryear gems… and it may, or may not involve Don Draper.

Thank Artie Shaw and his 1958 album, A Man and His Dream, for this Madison Avenue beauty. A modern approach to selling a catalog of varied taste, this insert, with its subdued album-stacking design, pushes the consumer’s focus to its center, where we find the two, overlapping numbers of illuminating nobility: 59. This eye-grabbing approach renders an immediate connection between that number’s meaning (the year), and the everyday existence of this album’s original buyer. To look at this insert in 1959, is to self-reflect on the years that preceded it, and to project future hope into the years that follow. In other words, this insert stops time for a split second to offer deep cogitation.

Needing to reach the hip cats of Latin Airs, as well as the squares of Strauss Waltzes (I own Strauss Waltzes, so my insults only cut so deep), RCA Victor’s approach to reaching the spectrum of 1959’s musical audience needed to be forceful, yet memorable. I believe stopping time for meditation achieved this goal. Nicely done, Mr. Draper… nicely done.

You’ll see, neatly tucked into the corner of Latin Airs and George Beverly Shea’s Through the Years, the thesis to this modern advert:

Recordings so real and exciting they are a year ahead of any others you have heard.

Exactly one year… 59+1=60. And thus, Post #60: The Insert That Stopped Time (If Only Briefly) finds its inevitable message.

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