Descriptive words… in print… next to full-color album cover pictures… sent directly to the address of my choosing… for only 25¢? Sign me the hell up! This is the ecstatic line of thinking RCA Records had in mind when they advertised their loose leaf booklet on special insert sleeves of their record albums. The Record Album?
Titled “Music America Loves Best” this alphabetical catalog can be shipped directly to your doorstep (or conversion van’s side-door) for only one, easy payment of just 25¢. Upon receiving this staple of profound literature, you’d be awarded the opportunity to peruse a catalog “with alphabetical listing by artist, of all record albums by RCA Records.” No indication of ordering any of these records is provided by this special offer.
RCA Records (aka Radio Corporation of America Records) existed back before the Cubs won their last World Series, and for a measly 25¢, you could own a little piece of recording history… or at least the “complete contents of” the undisputed masterwork that is The Best of Eddy Arnold.