Back by unpopular demand, and just in case you suffered a swift blow to the head, presented here, with all its painstakingly careful glory, is yet another “How to Take Care of Your Records if You’ve Never Owned Anything That You’d Like to Keep for More Than a Day.” This round… Columbia Records.
This is the third installment in mind-numbingly obvious, and exhaustively basic record care. First we heard from Mercury Records (Mercury Records Think You’re An Unmitigated Muttonhead), followed by RCA Victor (RCA Victor’s Simple Suggestions for Proper Record Care…). What sets Columbia Records a notch or two above the previously mentioned labels, when it comes to overtly apparent proper record usage, is the “live action” snapshots used to demonstrate each of the four (apparently) easy to forget steps to ensure proper record care. Mercury Records went with the casual, artist sketch look, while RCA Victor went with a more fiesta meets basic minimalist approach. It’s amusing to see how different labels tackle the same tedious (and did I mention obvious?) steps of proper record care. By the looks of these amazing stock footage shots, Columbia Records was doing well for themselves in 196?
By now you (should) know the dos and don’ts of proper record care, so I won’t waste your time by breaking it down for you. I will, however, waste your time by returning tomorrow with the third and final panel from this Columbia Records ad-sert. Here’s a little hint: It’s called Listening in Depth.