Music to Drink Bubble Up By! was a fantastic find for $0.92. We listened to her the other night and she’s filled with early 60’s radio jingles ranging from Cha-cha-chá, to rock, to easy listening, to seductive sleaze. If the cover doesn’t grab ya, the clever and well-written jingles will certainly have you reaching for cool, refreshing, lemon lime bottle of classic Bubble Up. I’ve certainly never had it, but it’s now on my radar.
Basically, you’d send Columbia Records $3 ($19.53 by today’s inflation-soaked, nightmare-inducing terms) and over the course of one year, you’d receive 10 special, “7-inch or 33 1/3 sampler records containing unreleased or just-released songs by new people and groups.” After receiving these records, it was your duty as an A&R Advisor to inform Columbia Records which songs tickled your fancy, and which were better suited for the vinyl graveyard, also known as St. Vincent De Paul.
A fairly elaborate concept to comprehend today, given that the same back and forth info-swap between record labels and faithful listeners is now done via the cloud and email, this little piece of music history shows that just because it’s pressed doesn’t mean it’s good, and that just because it’s backed by a label, doesn’t mean they know what the hell they’re doing.
There’s hope for us yet.