(Imagine a 33-year-old American male speaking directly to you, or to a camera, in a calm, soothing tone.)
When you purchase a used album, you really never know what you’re going to get. (Takes a few steps forward and smiles.) Hello, this is X from The Prudent Groove.
Not unlike downloading an album without the proper metadata, and we all know how annoying THAT can be, am I right?! (Takes a beat.) The level of quality attributed to a used record you find at say, a thrift store, is based solely on the mindset, (Beat.) and general care of its previous owner. (Looks down, then back up. Puts hands in pockets.)
Was the previous owner a neat freak who housed each of their cherished albums in overpriced, protective sleeves like we do here at The Groove? (Cocks head as to ponder this question.) Did they use the front jacket as a temporary table for rolling dried relaxation plants? (Beat.) Were they careless and used the back cover as a coaster, leaving a circular ring of ancient coffee above the “we’re trying to look casual” picture of the band? (Lets out a slight chuckle.)
These questions, and any others you may have of a record’s previous owner, will fall upon deaf ears, and the answers will only exist within our own imaginations. (Sits down on a chair. Where did the chair come from?)
Take for example this A&M Records insert I found inside my copy of Johnny Cash & Jerry Lee Lewis’ Sunday Down South album on Sun Records. (Holds up record, not pictured here.) The previous owner either didn’t care, or didn’t notice that the insert didn’t match the album. Not a very big deal as the record is in pristine shape. (Chuckles.) The previous owner probably didn’t enjoy the music and never played it, and THAT’S why it’s in such good shape. (Stands back up and begins walking.)
“Listen To Your World” is a clear-headed marketing slogan from A&M Records that suggests “your world” (Does quotes with his fingers… incorrectly.) can only be found on A&M Records. Clever girl. (Says in terrible British accent.) The flipside to this slogan showcases some pretty heavy-hitters from the A&M catalogue. (Looks down at insert as if to read.) Cat Stevens, Herb Alpert, Humble Pie, Quincy Jones and Burt Bacharach to name a few. With no date affixed to this insert, the words, “Listen To Your World” seem to become as timeless as some of the classic releases found on A&M Records. Coupled with the bold, white text on a basic, black background, this modern day musical proverb is a strong, and I hope profitable, marketing campaign for A&M Records, one that I’m happy I stumbled upon in an almost unorthodox manner.
Take a little mental trip on your next hunt through your local second hand store, and give a distinctive personality to that record you can’t live without. (Puts hands in pockets and smiles.) The album, like the music, exists as an entity in and of itself. Give it a history, and your collection will come to life in ways you never imagined.
This has been X from The Prudent Groove. (Smiles and puts hands on hips.) I’ll see you here tomorrow. Have a great afternoon. (Walks away in an awkward, no idea where he is stroll.)