Listening in Depth

Listening in DepthListening in Depth, as apposed to listening in width, I suppose, is Columbia’s new (at the time) marketing gimmick to sell their “360 High Fidelity” phonographs. “Choose from more than 35 new Columbia phonographs in a wide price range and variety of cabinet designs and colors.” The phonograph featured here, Model 532, is available in mahogany, blonde mahogany, dirty-blonde mahogany, sandy-blonde mahogany, unnatural-blonde mahogany, ditsy-blonde mahogany, or walnut.

Announced in this ad-sert is Columbia sound laboratory’s own Directed Electromotive Power, or D.E.P. for short. This new feature “seals the sound chamber for tonal balance throughout the entire listening range.” (Seals it with a kiss, I suppose.)

Considering a phonograph upgrade to your own private domicile? “We invite you to inspect these portables, consoles and combinations at your Columbia Phonograph showroom today.” Update: All former Columbia Phonograph showrooms have, rather unfortunately, been converted into Jo-Ann Fabrics stores, with the exception of Wisconsin. Those have been transformed into Ben Franklin discount stores.