What Would That Mercury Portable Turntable from 1966 Go for Today?

mercurysmashLet’s play the adjusted for inflation game! A quick bit of internet research nets this advert in the 1966 range, which would bring the “new” AG 4100 model (original price of $39.95) to only $296.98, while the monster, GF 340, with original price of $99.95, to a whopping $743 today. Portable phonographs certainly were a premium during the ol’ British Invasion days, am I right? And I can’t help but think how Smash Records, a company I’ve heard very little about, teamed up with Mercury for this frame-worthy advert. A few clicks back on the ol’ interwebs and as it turns out, Smash Records was a subsidiary of Mercury Records starting in 1961, so, that solves that useless mystery.