Mercury Portables

The merriment doesn’t need to stop when that “on the go” bug bites. Just ask (the money hungry profit minions at) Mercury records and their portable, late 60s turntables (featured here). Up first (on the left) is the AG 4100. This beauty plays both mono and stereo records, in addition to all records in varying size and speed. The indoor / outdoor function is a must for bedside rendezvous and park bench mischief, and the sleek AG 4100 is housed in a break resistant shell for those rugged, angry spins. The AG 4100 can be had (well, COULD have been had) for a cool $39.95 ($303.39 adjusted for inflation). But wait… there’s more!

If money is no object, and let’s face it, it most certainly always is, the new GF 340 may be more your speed for a bank-busting $99.95 ($759.03 w/ inflation). The latch-on speakers are a nice touch, but the hefty price tag may be a turnoff for the casual listener.

If portable is your bag, start saving and consider the Mercury Record Corporation. Contact your Mercury dealer for additional info.

What Would That Mercury Portable Turntable from 1966 Go for Today?

mercurysmashLet’s play the adjusted for inflation game! A quick bit of internet research nets this advert in the 1966 range, which would bring the “new” AG 4100 model (original price of $39.95) to only $296.98, while the monster, GF 340, with original price of $99.95, to a whopping $743 today. Portable phonographs certainly were a premium during the ol’ British Invasion days, am I right? And I can’t help but think how Smash Records, a company I’ve heard very little about, teamed up with Mercury for this frame-worthy advert. A few clicks back on the ol’ interwebs and as it turns out, Smash Records was a subsidiary of Mercury Records starting in 1961, so, that solves that useless mystery.