I’m finding it more and more common when ordering albums online that certain, well-to-do sellers package the purchased item between empty, dilapidated record sleeves. Such is the case with this hollow cover of James Brown’s 1966 offering, Plays New Breed (The Boo-Ga-Loo). Not a huge James Brown fan, by any stretch, but I’m now finding myself interested in The Boo-Ga-Loo.
If it’s on any other label in the monumental history of music recording, it’s a lemon. Smash Records is a bit full of themselves, don’t you think? Looking at their big guns, or at least the four featured artists on this insert (that was printed in the U.S.A., mind you), this bold claim, at first sight, seems justified, or at least viable. But, given that these are only four artists out of, oh, I don’t know, EVERY ARTIST OF EVERY COUNTRY OF EVERY GENRE OF EVERY GENERATION THROUGHOUT THE HISTORY OF MANKIND, the phrase, “if it’s a hit… it’s on Smash Records” can be read as a stiff middle finger response to “the rest” of the hitless noise polluting the ears of the music-loving public all across this giant rock.
Roger Miller, Charlie Rich, James Brown, and Jerry Lee Lewis were all fantastic artists… but if your entire music vocabulary consists of only Smash Records recordings, 1) you’ve got a lot of work to do and 2) your lack of music-listening happiness gathers no sympathy from me.
Smash Records… Everything else is just noise.