60-Year-Old Slogan

If your standard, run-of-the-mill record sleeve is referred to as a jacket, think of this simply designed, 60-year-old, thin sheath as an undershirt for your coveted records. RCA Victor Records manufactured this elegant slogan in the late 1950’s (this one found inside Perry Como’s When You Come to the End of Your Day, LSP-1885 from 1958), and although I wasn’t around then to verify the legitimacy of its claim, I dig the somewhat modest approach at presenting this familiar phrase. I tend to side with a company that developed and released the first 33 1/3 record and the first 45 rpm record, so it’s legit in my book.

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