For pop leftovers, and overall items of quality that don’t necessarily fit “the norm,” look no further than Atco Records. Atco, and stop me if you’ve heard this, was used by Atlantic Records to shell out quality cuts by a variety of soul, blues, R&B, and jazz personalities starting as far back as 1955. Bobby Darin, Bent Fabric, John Lee Hooker, Ben E. King, and Betty Carter are just a few greats represented on this insert sleeve. As functional as it is informative, Atco inserts bring a great deal of history to a single printed sheet.
Not only is Atco an unincorporated gaggle of pleasant homesteaders in Camden County, New Jersey, it’s also a record label and subsidiary of Atlantic Records Corporation (ATlantic COrporation… see what they did there?). Founded in 1955, ATCO served as an outlet for acts that, for one reason or another, didn’t fit the Atlantic Records format (Atlantic Records needs to lighten up if you ask me).
One of ATCO’s early releases is the 1964 compilation titled, Ain’t She Sweet. I don’t own this record… but I wish I did. It features The Beatles (with Tony Sheridan, recorded in 1961), and fetches a hefty $600 on Discogs. Keep an eye out for this one in the $1 bins.
What I dig most about these old inserts, apart from the frequent reminder of how to care for my records, is the variety of new bands I otherwise wouldn’t have heard of. Now, I’ve heard of Bent Fabric (Bent Fabricius-Bjerre), but I didn’t realize that most of his covers featured animals. My favorite from this insert is undoubtedly, The Drunken Penguin. That, coupled with Alley Cat, The Happy Puppy, and Never Tease Tigers just became the top four records in my want list.
Thanks to the nice people of Atco, and ATCO for the groovy suggestions.