Man, gone are the days when “Organ” is a marketable category. Circa: 196x?, this “new world of sound” insert shines a stark spotlight into a bit more of the inconspicuous corners of the Decca Records catalog. With bold sections like “Piano” and “Instrumentalists,” it’s fairly evident that Decca wanted to showcase their vast and eclectic tastes, while still adhering to some of their main staples like “Country and Western” and “Folk.” Another day, another insert. Sadly, we’re beginning to run out…
Decca Records spans an almost spectrum-like array of eclectic ear candy. Ranging from Children’s music (Winnie the Pooh), to Hawaiian music (Alfred Apaka), to Classical (Vivaldi), and last but certainly not least, to William Shatner (in whose 1968 album, The Transformed Man, I excavated this colorful insert).
It’s always interesting to see how creative these self-promoting record label inserts get in attempting to showcase their less-than-chart-topping-hit-records. I particularly dig this insert’s layout and how a simple arrow (repeated, obviously) can direct the eye to what the designer wants to showcase, and the order in which they want it presented. It’s almost a roadmap that effectively leads to the consumer’s ultimate destination… A New World of Sound… On Decca.
I’ll admit, the majority of the antique record related gems I find are sheer accidents. This manual to a 196? Decca Portable Phonograph called, The Perry V, was found lodged in a random LP sleeve I recently picked up at my local, “Save the Kids Because They’re Dying” thrift store. Being someone who, on occasion, doesn’t mind kids, I decided to offer my contribution by purchasing a few albums. (By the way, I love kids, so don’t get crazy.)
Now, I’ve never owned The Perry V, nor have I ever known anyone else to own it, and since copies go for an outrageous $5 on ebay, I’ve decided to keep this little 40-year-old manual and offer its contents to you. That’s right, I’m saving you $5, NOT INCLUDING SHIPPING! You can thank me later, but please notice the subtle illustrations on pages 3 and 4. The man’s name is Perry. He comes from a long line of Perrys and he is here to help you “to prepare unit for operation.”