A New World of Sound… On Decca

Decca Family TreeDecca Records spans an almost spectrum-like array of eclectic ear candy. Ranging from Children’s music (Winnie the Pooh), to Hawaiian music (Alfred Apaka), to Classical (Vivaldi), and last but certainly not least, to William Shatner (in whose 1968 album, The Transformed Man, I excavated this colorful insert).

It’s always interesting to see how creative these self-promoting record label inserts get in attempting to showcase their less-than-chart-topping-hit-records. I particularly dig this insert’s layout and how a simple arrow (repeated, obviously) can direct the eye to what the designer wants to showcase, and the order in which they want it presented. It’s almost a roadmap that effectively leads to the consumer’s ultimate destination… A New World of Sound… On Decca.